Direct-response video editor who knows why ads sell.
Performance video for DTC brands that want a better ROAS. Every ad starts from your customer, your market and what's already winning, so your media buyer gets creative worth scaling.
Every ad that sells stands on these six. When you're busy running a brand, they're easy to lose sight of. I make sure every edit is built on them.
Five levels, from unaware to most aware. The level sets the hook, the length and the moment the product appears.
Most DTC markets sit at stages 3 to 5, where a bigger claim no longer lands. The ad needs a new reason to believe.
An ad can't create desire. It channels one your customer already has, so I start from the desire, then the product.
A specific pain, their own words, their objections. The avatar decides who speaks on screen and what they say.
One product, several angles. Each angle opens a new door into your audience and gets tested on its own.
When every claim is worn out, you win with a new mechanism, new information or a new identity. The edit makes it visible.
I learn your brand before I cut a single frame.
What you sell, who it's for, your avatar and the audience behind it.
Your direct and indirect competitors, what they promise and which ads they keep running.
I benchmark the best-performing ads worldwide, every day, across every niche. The concepts and formats that win elsewhere make it into your edits.
Hook first, built for the first three seconds. Then a body that holds attention until the offer.
A production system built for DTC volume. Every ad still gets the strategy, the edit and a final check by me, and the newest AI tools step in when footage runs short.
Angles and hook variants written from the playbook, before any cut.
CopyPacing, pattern breaks and one feeling carried from the hook to the offer.
EditCharacters, voices and scenes from the newest AI tools when footage runs short.
AIClean motion graphics for the mechanism, captions built for sound-off.
Motion9:16, 4:5 and 1:1 exports, safe zones respected, ready to upload.
SpecsEvery ad watched and checked by me before it reaches you.
By mePeople buy on emotion and justify with logic. Every technique I use serves one feeling, landed at the right second.
Stops the scroll in the first frame.
Before and after, side by side.
The proof on screen while the voice keeps going.
The word that matters lights up as it's said.
A push on the face when it gets personal.
The mechanism as a clean, exact diagram.
A second of silence, then the music lands on the reveal.
I handle the full range, from filmed UGC to AI characters and long-form VSLs. If it can run as an ad, I can build it.
How the ad is made.
Who delivers it.
Why they buy.
What changes on a winner.
11 ads · tap to play · sound on
A podcast clip built around the symptom nobody talks about: the day after.
A 3D skeleton carries the pain story while a real face reacts below.
An expert in a white coat walks through the proof, one claim at a time.
Animated levels, timers and gauges make an invisible pain visible.
A stand-up bit turns hair-loss fear into a laugh, then a reason to listen.
Brain visuals and lifestyle b-roll explain the mechanism before the product appears.
An authority podcast built on what everyone forgot to check.
Real routines and testimonial cards stacked into one UGC story.
A doctor-style VSL that turns everyday triggers into a new explanation.
Ingredients come to life and argue their case, one character per benefit.
A 3D animated story makes the problem visible, then shows the way out.
Most editors cut what they're sent. I bring the strategy, the research and a full in-house studio, so every ad has a reason to win.
I worked on the operations side of a DTC brand doing over $2M a month. I know what a missed brief costs.
Based in Europe, I cut for US, UK and EU audiences: how aware they are, what they've already been promised, the references they get.
Research, angles, hooks, editing and motion graphics from one person. Nothing gets lost between a strategist and an editor.
Two ways to start, depending on what you already have.
UGC, product shots, raw clips, past ads. Your budget goes into strategy, hooks and the edit: the fastest route to a winner.
For growing brands, I build what's missing: AI scenes, characters and voices with models like Seedance and Kling, plus an unlimited b-roll library. Each shot gets the right model, so generation stays on budget.
A monthly partnership for steady output, or one project to start.
Very fast turnaround and high volume when you need it. We set the pace together.
When an ad wins and earns more spend, I earn a bonus on it. We both want the same thing.
Send a brief and your footage, or an ad you want to take further. I'll send back a finished test edit, so you judge the work, not the pitch. The first one is on me.
One page, ready to sign. Your brief, footage and numbers stay between us. Ask for mine, or send yours and I'll sign it.
Ask for the NDAor email itslukashooks@gmail.comX @itslukashooks